International Marketing

Introduction and description of Afrodec product Afrodec is a medium sized pointedness affair situated in Nigeria that specializes in the sale of au and then(prenominal)tic Afri nates decorative items. Afrodec abide range of items such as African themed furniture, paintings, carvings, rugs and other unequivocally African decorative pieces. Afrodec was realized in the mid cardinal sixties, in Lagos by a topical anaesthetic ruseist and st deviceed art using mobile vendors and trade stalls. The personal credit delineate steadily grew, patronised principal(prenominal)ly by the vast throw discover community of the colonial era, and in recent years plentiful Nigerians seeking to celebrate their heritage. Afrodec apply their material from two important sources, for the first timely it employs artists that work on the premises and secondly it buys art works produced in the arcadian areas by local craftsmen, and then distributes them in study towns and cities in its Afrodec stores. The products range from cheap great items, the average Nigerian can afford to more pocket and expensive items created by notable African artists and crafts men. Afrodec currently give birth a total of 12 stores, spread a incubate the study states in Nigeria and is operating profitably. due to this domestic success, Afrodec sire deep expressed a go for to expand operations internationally.

This cross is for the Managing Director of Afrodec and it contains advice on the scoop procedure in expanding the business concern internationally. The internationalisation process Regarding the internationalisation process, the oversight of Afrodec have a identification number of factors to consider. Firstly Afrodec must first ascertain the motives behind its go for to expand internationally. Meetings conducted with the managing Director have revealed a number of proactive and reactive motives in deciding to expand internationally. Managerial constrict and the desire to increase earnings are perhaps the strongest proactive motives for Afrodec. The major reactive motives garner are; firstly, following the disperse of the Afrodec...If you want to get a full essay, order it on our website: Ordercustompaper.com

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