Trent Atheltics Center Article Example | Topics and Well Written Essays - 750 words

Trent Atheltics Center - Article ExampleThe process of business knowledge management involves devising of strategies and consolidation of systems and controls, with the main aim of improving quality in order to deliver value to the consumers (Laudon and Laudon, 2009). According to Laudon and Laudon (2009), the Trent athletic competition Center whoremonger use the integrated information systems to manage information that are strategic resources to the center. This volition consequently enable the center to attain competitive advantage within the market. For example, through the integration of information systems, the Trent variation Center allow for be able to gain information concerning the general market, the competitors, consumer trends, and future signal and thereafter, use this information to position itself competitively within the market. Further more, the writings by Laudon (2008), suggests that the Trent Athletic Center can properly use information systems by determin ing how they can adjust their products and services in punctilious manner to meet customers expectations and satisfy their needs. ... Based on the diversified nature of the centers membership, it is sort to argue that focusing only on the family segment for marketing purposes, is likely to yield a meaningful profit in membership whilst using fewer resources for the marketing campaigns. In the other scenario, the center get out divide a huge marketing budget to betoken each specific segment and the lay out of this marketing campaign might be minimal because of limited resources. In order to attract more families, the center could devise the marketing message around the theme of the health effects associated with recreation and knowledge activities. Because of the need to stay healthy, most families are likely to register at the center. Secondly, the center could market itself as a fun center where families can go to have a quality time from bit using different recreation and training facilities within the center. Thirdly, by giving discounts on the family package, more slew will prefer to register at the center with their family members rather than by themselves and this will ultimately increase the membership at the centre (Cialdini, 2006). Cialdini (2006) wrote that one of the basic tenets of marketing is that it should be carried out where and when majority of the target audience are likely to hear or read the marketing message. In the context of Trent Athletics Center, it can be stated that during matches, the scoreboard is one of the key areas where everybodys attention is usually diverted to, since fans will be looking at the board periodically to see the current scores of the ongoing match. Therefore, the scoreboard offers a perfect platform for