Marketing plan Assignment Example | Topics and Well Written Essays - 1750 words

Marketing plan - Assignment Example Personal contact with the client should be coupled with the use of the ever growing and beneficial social media platforms (Benett, 2009). Moreover, the business will incorporate client promotion as a key component of its marketing channels and tactics. The span and salon sector has experienced exponential growth over the last couple of years. The services are sought after majorly for relaxation. Most of the users of the services choose the salon or spa to visit on the basis of the range of services that are offered and the proximity to their places of work and residential homes (McDonald & Keegan, 2002). The quality of the service and the prices also influence consumer decision. A lot of service providers operating in Houston have targeted the high end market. These are individuals in stable employment and are on a stable income. Most of them charge an average of $ 250 for their services. From the price analysis, it is clear that a lot of people are locked out from this vital amenity. The need for affordable quality services in a convenient location is quite evident in the Houston market, based on the available data and it is such vital market needs that Divine Divas Salon seeks to satisfy. Divine Divas Salon targets people from all social classes living in Houston. The reason why the enterprise has decided to target the entire market is to avoid locking out those who had been previously denied access to the services due to the exorbitant charges. This market is made up of several groups that have different needs and characteristics. The first group consists of customers recovering from injuries. These clients need massage therapies and in most cases the charges are paid by the insurer (McDonald, 2011). The second group consists of clients who are out to pamper themselves. Majority of the members of the second cluster are